Digital innovation

For the modern retail industry, which has developed for more than 160 years, the digital exploration around goods, field and people has never stopped, and science and technology has been an important force to promote the reform and innovation of the retail industry since the beginning. The huge impact of the epidemic black Swan event on the retail industry has exposed many shortcomings and problems that have existed for a long time, but at the same time, it has also strengthened the necessity and urgency for enterprises to carry out digital and intelligent transformation. With the help of current technology penetration and giants, the retail industry will accelerate the intelligent and digital transformation and upgrading. Scientific and technological innovation will accelerate application and create more market opportunities.

With the development of digital technology, many fashion brand in the product design and development method is quietly changing, slowly begin to value the AI tool, the use of artificial intelligence can learn by a large amount of data the fashion to wear take a style, and create computer generated images to suit and match the style or through data for personalized prediction, etc., And help fashion trend judgment and product development. Us casual label Tommy Hilfiger, for example, recently announced a partnership with IBM and the Fashion Institute of Design (FIT) to use IBM's AI tools to decode fashion.

The creation and utilization of new technologies are inevitable for human progress. In the information age, strict boundaries between industries are fading, and every technological advance of mankind will bring artistic changes. After years of rapid development and wide application, the current 3D technology has been significantly mature and popular. A 3D instead of 2D, "virtual" simulation of "reality" 3D wave is surging in various fields, the clothing industry is no exception. From r&d and design to terminal sales, the garment industry is evolving towards 3D digitalization. Software recommended: Marvelous Designer, Style3D, CLO Standalone.

In the context of the epidemic, the emergence and implementation of digital online fashion week is a reform plan that gathers diversity, has no class nature and solves the problem of extravagance and waste in fashion industry. In addition to major brands' live series releases, novel VR, AR and MR works have also created new experiences for consumers, who have changed from a single role of audience to participants and communicators, and created higher brand trust and connection through a variety of immersive experiences. The launch of digital and virtual products witnessed the unconstrained fashion designers, and the diversified fashion of high-tech products.

From The Fabricant designing The world's first digital garment Iridescence, which sells for $9,500 on The Ethereum blockchain, to brands laying out and selling digital fashion, The digital value of virtual fashion is overwhelming. Digital fashion can come in any size, regardless of gender or individual, and through a series of Settings and photographs, consumers can wear them in "real life". The unreal virtual world creates a space for people to fantasize and express their "other side" through the creation of virtual characters. As technology develops, the virtual will continue to enrich reality.

Luxury brands are committed to the construction of digital flagship stores. In addition to satisfying customers with novel shopping experience, it is more important to promote the organic integration of online and offline stores and provide more scientific and valuable services, so as to improve their own image and attract huge customer flow. From the "Burberry Space" and "Nike Rise Concept store", it can be clearly perceived that technology is being driven by the in-depth integration of business needs to promote store innovation, even as for the offline scene atmosphere building, brands are trying to connect and match technology and business corresponding, fusion into a new store experience and service mode.