How to transform the garment foreign trade industry under the epidemic

1. Independent innovation design development

The transformation and development of garment foreign trade manufacturing industry has gone through several stages from simple imitation to creative imitation, and then to design and development based on market demand and its own characteristics. It has probably gone through more than ten or even twenty years of exploration.

In this process, enterprises fully realize that whether they have enough innovative design ability is the core element that determines whether they can develop. In this regard, they need to have a brand new design thinking and jump out of the consistent operation mode of traditional foreign trade system. In essence, first of all, we can refer to the operation mode of private brand enterprises to closely observe market trends and improve market analysis; Secondly, further deepen the market demand, horizontal investigation of competitors, vertical comparison of historical sales of their own products; Finally, abandon the design mode of blindly imitating big brands or blindly following the market hot spots, we must combine with our own product characteristics, develop strengths and circumvent weaknesses to find a suitable way of innovation, and give our products higher added value. At present, the improvement of intelligent big data system provides strong support for this process.

Data show that at present, more than 90% of the subordinate core supply chain of the world famous fast fashion brands can complete independent innovation design, and the orders of these enterprises with design ability also reach more than 80% ~ 90% of the products of independent innovation. There are even mid-range and low-end American brands that use entire collections from creative affiliates to supplement their product gaps. It can be seen that foreign brands highly recognize enterprises capable of independent innovation. Ten years ago, this figure was less than 30 percent in China, and the seats of companies with the logo of innovation were occupied by trading companies set up in China by foreigners. But today, 10 years later, with the innovation and development of garment foreign trade manufacturing industry, it has completed the transformation from foreign-oriented design to independent design by Chinese people.

2 development of intelligent design

After the international financial crisis, international design research and development has become globalized, and the reshaping of global value chain is taking shape, which raises the requirements for intelligence.

In 2020, people's way of life has been changed. When international travel is limited, remote cloud communication technology becomes crucial. Various online fashion cloud conferences, style selection meetings and exhibitions become more regular and frequent. Some far-sighted textile and clothing enterprises have begun to create their own websites, or update and improve on the original basis, so that the production is more exquisite and detailed, a comprehensive display of the latest products of the enterprise, committed to a more convenient and flexible way for remote customers to choose. The convenient mode of online purchase and ordering is rapidly sweeping the whole industry, which greatly makes up for the inconvenience of not being able to travel. At the same time, this mode also gives some small and medium-sized enterprises a fairer competition environment.

Each big clothing apparel foreign trade enterprises is through the use of all kinds of video conferencing software for global selection meeting, auxiliary facilities of various intelligent and software at the same time, such as online 3 d design of the fitting system CLO and Browzwear use, provides an live type their respective product in the quarter, greatly improve the efficiency, shorten the distance of the enterprise and brand, The display and interpretation of styles become more intuitive, three-dimensional, convenient and fast, timely avoid and correct the mistakes in innovation and development, so as to improve the success rate of products.

In addition, in order to reduce labor intensity, garment manufacturing enterprises began to use automated machines to upgrade the overall production line on a large scale, which reduced assembly line management costs and labor costs at a deeper level, in order to improve the enterprise's own management and production efficiency. Highly automatic machine has a more precise, efficient and operation time is long, can produce adverse environments, such as advantages, at the same time brings garment manufacturing high level of manufacturing technology and craft high level products of high quality label, further improve product quality and stability, increase the added value of the product.

3. Take your own branding route

China's demographic dividend is declining in terms of production, manufacturing and export, while increasing year by year in terms of import and consumption. Especially in the case of sluggish consumer markets around the world in 2020, the booming Chinese market is the object of competition among major international brands. According to Euromonitor data, the retail size of China's clothing market reached 2.19 trillion yuan in 2019, with a year-on-year growth of 5.29%. China's clothing market consumption scale is huge, and in recent years to maintain a sustained growth trend. China Business Industry Research Institute predicts that the retail size of China's clothing market will reach 2.4 trillion yuan in 2021.

In such a huge market, international brands have to consider how to integrate their products into The local Chinese culture in order to gain higher attention. In addition, in the process of integration, China's national fashion brands began to rise quietly and reversely radiate to the world. It only took a few years for them to become popular on various international social platforms from being unknown and emerging at the beginning [4]. Domestic brands represented by Huili, Feiyue, etc., first of all, relying on high quality and low price and unique design sense, let the young fashion crowd around the world begin to objectively recognize the charm of Chinese local art and design; Then in 2018, Domestic sports brand Li Ning made its debut in New York Fashion Week, attracting the attention and pursuit of young consumers with bright and trendy designs. Taiping bird on the basis of high quality products, through clever positioning and the form of joint name with some brands, constantly touch the fashion sensitive point, to young consumers brought new propositions of domestic goods; NPC, Dannong, Bosideng, Jiangnan cloth and other domestic brands are widely favored by fashion buyers of various countries through their unique sense of design. More fashion products representing China's cultural and creative industry began to slowly appear on the world stage.